$500m in retail sales registered in 2019. Throughout 2021 fairlife achieved double-digit sales growth week over week, culminating in the new annual record of more than $1bn in total US retail sales vs. '2021 reinforced the importance of our mission to nourish the world with our better-for-you products, and we delivered on this commitment by bringing our wide range of fairlife products into more households than ever before.'īased in Chicago, fairlife products are available globally throughout the US, Canada, and China.

'We say fairlife is a nutrition company first, and as the pandemic continues on, high-quality nutrition has never been more important to consumers,' said Tim Doelman, CEO of fairlife in a press release. Within the value-added milk segment, lactose-free milk grew 30% in 2021 vs. 2019, while traditional milk volumes declined -7.7% over the same period, according to recent top line sales data from the Milk Processors Education Program (MilkPEP). In 2020, Coca-Cola acquired the remaining 57.5% stake in the brand to become the sole owners of fairlife and lead its next chapter of growth.Īs one of the few bright spots in the fluid milk category, volumes of value-added milk - encompassing lactose-free, health-enhanced, or organic - rose 15.5% in 2021 vs. Launched in 2012 as a joint venture between Select Milk Producers and Coca-Cola, fairlife has expanded from high-protein Core Power RTD milk-based shakes to multi-serve cartons of ultra-filtered milk (debuted in 2014), lactose-free milk, nutrition shakes, and ice cream pints. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.

Fair life milk